Quality Content

There's a saying that's common among website
owners and internet marketers:

"Content is King."

What that means in simple terms is that the best
way to build long term traffic to your websites
is by offering unique, high-quality content that
can't be found elsewhere.

Quality content can help bring you traffic in a
number of ways.

First, the search engines love sites that offer
lots and lots of quality content. One page sites
with nothing but links and no content don't rank
well in search engine results for long.

And your visitors are unlikely to return to your
site if it doesn't have any quality content.

People don't use the internet to hear sales pitches
or look at a bunch of sponsored links. They have a
question they need answered or a problem they need
solved. If you can give them what they're looking
for, they'll return again in the future.

High-quality content is also likely to be mentioned
and linked to from other websites and blogs.

What kind of content should I add to my site?

1. Informative articles should be the core of your content.
The more articles you can add to your site the better.
Each one gives you another chance to rank in the
search engines, and free traffic is the best.

If you don't have the time or skills to write your
own article, you can outsource the work to others.

2. A blog makes a nice addition to any website. Blogs
usually rank well in the search engines, and since
they're updated regularly, visitors will return
again and again for updates.

3. Add audio or video to give your visitors something
to do besides reading.

4. Surveys and polls add interactivity and keep your
site fresh and interesting.

5. Message boards and forums let your visitors help
create new content for you. Be prepared to spend some
time moderating the discussions.

6. Add testimonials from satisfied customers. Just be
sure you have permission to use them.

7. Archive each of your old newsletters as web pages.

8. If you have a merchant site, add some keyword-rich
product descriptions.

9. Let your visitors add their own comments. Be sure
to set up a SPAM blocker or your site will be full of
jibberish and suspicious links.

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