Do you Squidoo?

If not, you're missing out on a truly powerful traffic
machine.

Squidoo.com is a relatively new site that allows anyone
to create a web page devoted to any topic they want. The
brainchild of marketing whiz Seth Godin, Squidoo is an
example of the community-driven nature of Web 2.0.

Squidoo web pages (called lenses) can take on a life of
their own with very minimal work. It takes zero technical
skill to set up a lense and you can add all sorts of
modules that create an interactive and visitor-friendly
atmosphere.

Some of the key modules you'll want to add to your lense
include:

1. Text Blocks - This is where you post your articles or
blog entries.

2. Polls - Use interactive polls to make your visitors
feel like they are involved.

3. Guestbook - Allow your visitors to make comments to
keep your lense fresh and active. Encourage them to
include a link to their own lense.

There are also modules that let you link to products from
eBay, Amazon, and countless other vendors. It's a great
way to monetize your lense since you get a commission for
anything sold through those links.

But the real beauty of Squidoo is its ability to drive large
amounts of highly-targeted traffic to your site for free.

I'm sure you've noticed when researching keywords that Google
absolutely loves Squidoo, and lenses can easily achieve top
rankings for long tail keyword phrases.

You can set up a whole network of lenses targeting various
keyword phrases. With just a little bit of work you can get
some serious search engine traffic to them. Offer up some
quality content and then drive your visitors back to your
main site.

Website owners who saw the value of Squidoo early are already
reaping the traffic rewards. But it's not too late to jump
on board. Every keyword phrase can have its own lense, so
there is still plenty of room for everyone.

What if a lense already exists for the keyword phrase you
want to target?

Not a problem. Since they can easily be sold or transferred,
even fully developed lenses can had for the right price.
And buying a lense that is already generating traffic will
save you most of the work.