Your email signature is a valuable piece of real estate.
That short little blurb at the end of each email you send
is a useful reminder of who you are and what you have to
offer.
But few people use this powerful marketing tool to its
full advantage. Most people don't use it at all, and those
who do tend to do it all wrong.
This article will share some do's and don'ts for creating
effective email signatures.
What Not To Do
Do remember to provide a link back to your site. Keep in
mind that not all email providers will allow active links.
Formatting your link and using anchor text in place of your
url may backfire if your link shows up as plain text to
your reader. You should always include a simple link that
can be cut and pasted into a browser.
Example: http://www.yourwebsite.com
Don't just give them your name and website, or you'll be
making the same mistake as countless other website owners.
Your email signature is to important to waste by being
boring. You have to give your readers a reason to go back
to your site.
Do remember that your email signature is in fact an ad.
Be prepared to spend some time crafting and perfecting
your message. Try several variations and test which brings
the best results.
Don't get carried away. Many of us run several different
websites and it's tempting to mention them all in your
signature. But it leads to information overload for your
readers. Keep it simple.
Do feel free to use bribery in your email signature. Offer
something of value such as a free report or eCourse.
Discounts and coupons also work great for generating
traffic. Put a deadline on the discount to make it clear
they'll miss out on something good if they don't click
your link right then and there.
You may even want to set up a special landing page just
for your email signature. It will make tracking easier and
you can customize the page specifically for the offer you
advertise in your signature. You can then funnel the traffic
in any direction you choose.
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