Video

For website owners searching for new ways to
drive traffic to their sites, video is the next
big thing.

The drop in price of hardware and software needed
for creating video has made it possible for anyone
to make their own short films or commercials. You
could be the next Steven Speilberg or M. Night
Shymalan.

Faster internet connections and the popularity of
sites such as YouTube allow you to share your video
creations with the entire world.

Even better, you can use them to drive lots of free
traffic to your site. Let's think of a few different
ways we can use video to get more people to your site.

Say you run a merchant site that sells bicycles. You
can make your own commercial for the bikes and post it
on YouTube. Of course, you'll need to be creative to
make your videos stand out from the masses.

Post a video that's really funny or different and it
may start spreading virally. Once a few people find it
they'll send it to their friends, family, and co-workers
to enjoy.

Or perhaps you sell an innovative product that is new
to the market, something unlike anything ever seen
before. Video is the perfect way to get your message
out because you can actually show people how your
product works rather then explaining it to them. A
picture (or video) really is worth a thousand words.

Let's pretend your site offers accounting software for
small business owners. You can create a video tutorial
that demonstrates the software in action. Walking
prospects through a few transactions so they can see how
easy it is to use will be more effective than just saying,
"My accounting software is easy to use."

Plus, you can create a whole series of video tutorials
to serve as customer support. You'll spend less time and
resources helping confused customers if you have videos
that teach them step by step.

In order to create these types of tutorials, you'll need
some special software that lets you record screenshots
and add your own audio commentary.

You have two basic options.

Camtasia is the best but it costs a few hundred dollars
(you can take a free trial to feel it out before buying).

Or you can use CamStudio, which is free. It's not as
powerful as Camtasia but it's fine for most of your video
needs.

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