Offline Methods For Generating Web Traffic

One of the biggest mistakes website owners
make is to limit their marketing and traffic
generation efforts to online methods only.

Let's face it, as much time as we spend on
our computers these days, most of us are
not online 24/7. If you're not making an
effort to tap into offline marketing
opportunities you're missing out on a
boatload of traffic.

Let take a look at some ways you can use
promote your website offline.

The Yellow Pages

You'd be surprised how many people still
use telephone books to find what they need.
Advertising in your local Yellow Pages is
an inexpensive way to promote your site
offline.

Turn your car into a traveling billboard.

You don't need to invest in expensive car
wrap advertising. A bumper sticker, license
plate holder or magnet that sticks to your
door will work fine. Everyone you pass on
the road will see your website's name and
logo.

Clothing.

Have your domain and logo printed on some
t-shirts and baseball caps and waer them
proudly. Give a few to your family and
friends too and let them be your mobile
sales force.

Sponsor a local sports team.

The Yankees and Red Sox have plenty of cash
to spare, but what about your local Little
League team? Help sponsor a team by paying
for uniforms and equipment. You'll get plenty
of press with each game played. Plus you'll
be doing good for your community.

Radio and TV.

National advertising is beyond the reach of
all but the biggest websites, but there's
nothing wrong with your local television and
radio stations. You can reach a whole new
audience with thousands of people who had
never heard of you before.

Snail mail.

Direct mail advertising was around long before
the internet, and it's not going away anytime
soon. It can be expensive though, so you'll
want to track your campaign carefully to be
sure you're not losing money.

Gifts and freebies.

There are lots of places that will put your
name and logo on just about anything...pencils,
calenders, coffee mugs, etc. These inexpensive
trinkets make great gifts for prospects and
associates, and they serve as a reminder of
what you have to offer them.

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